Since the beginning of 2017, we at ImmobilienScout24 started to make our services more pull to push likely. For the apps we were over months working on a greater vision. We evaluated user needs and the needs of the business. The good thing: Pull to push is — when tackled right — a good solution for both sides. What might come first in mind when thinking about push is notifications. So did we start evaluating our notifications. We knew our existing solutions of mobile notifications wasn’t great at that moment. As a result of other priorities, changing operation systems etc the notifications were more confusing as helpful – if we were honest. While iOS users just got notifications for their most recent executed search, Android users just got notifications for saved searches nor for the last search.
User testing via WhatsApp Messenger
Step by step - minimal valuable product
Here’s how we approached releasing all that great stuff. Our teams were working highly collaborative. The product management was constantly on the exchange with us designers. So kept constantly track of new features being released. We worked in 2 weeks release trains. By the end of any release train, the whole team evaluated what to do in the next 2 weeks. Product and design offered a direction but developers were always welcome to question that – and the other way around. Besides that, the team was holding a showcase to show what was archived to the whole team. Also within this meeting, the team got updated by the about following statistics: A/B Testing, User Testing, Conversion Rate, User Satisfaction rate, User Reviews, Sessions, Enquiry Reate, Downloadrate and more.